Resume
Professional Summary
Accomplished designer with a unique balance of creative and technical expertise, coupled with a strong background in print and web, social media, marketing, editing, copywriting and project management skills.
Creative Services
- Excellent design skills in print and web including strong typography and color capabilities
- Editorial design expertise including layout, graphs, maps, feature pages and pagination
- Thorough understanding of printing process, concept through print
- Strong proofreading, editing and researching skills
- Expertise designing and maintaining production standards and establishing/maintaining brand
- Skilled in digital design, photography and video including digital video post-production editing
- Expertise in social media marketing techniques, Facebook (ads, fan pages, iframes), You Tube, Twitter, LinkedIn, etc
- Internet savvy—eblasts, enewsletters, Google Adwords, email design, experience with many email services
- Effective Event Photographer—capturing the experience of attendees and performers
- Excellent analytic thinking and creative problem solving skills with strong customer service skills
Computer/Technical Skills
- Proficient in Macintosh and Windows systems.
- Software application expertise:
Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, Premiere Pro, After Effects, Audition, Acrobat Pro, Encore), Microsoft Office (Word, Excel, PowerPoint), Tessitura, Cinamatize Pro, FTP programs, plus email services such as iContact, Constant Contact, Vertical Response, Benchmark, Gammadyne Mailer and Campaign Monitor - Well-versed in web publishing technologies including html5, css, hand coding, JavaScript, JQuery, WordPress, social media, SEO, SEM and Analytics
- Driven to quickly learn and integrate new tools and technologies
- Macintosh expert in systems management, installation, troubleshooting and training
Teamwork/Collaboration
- Experienced with vendors, contractors, clients, printers, press checks and photo shoots
- Excellent project management skills working with staff, internal and external clients
- Proficient at designing, evaluating, improving and implementing processes and procedures
- Well-organized, analytical, adept at multi-project management
- Skilled at planning, implementation and time management
- Skillful liaison, improving communication and building relationships
- Effective at staff procurement including temps, interns, freelancers in technical and creative areas
- Effective committee member and/or team leader
Management/Leadership
- Educated and experienced in supervisory and interpersonal relations
- Effective at staff procurement including temps, interns, freelancers in technical and creative areas
- Proficient at designing, evaluating, improving and implementing processes and procedures
- Highly-effective in developing a positive and productive work environment
- Well-organized, analytical, adept at multi-project management
- Skilled at planning, implementation and time management
Professional Experience
Principal • The Wright Design • Sebastopol, CA • 2004 to Present
Serving as an outsourced marketing department for small businesses and non-profits offering development and implementation of marketing materials including print and web design, brand development, event photography, SEO, SEM, analytics, public relations and media buying.
Partial client list:
- Kate Wolf Music Festival
- El Dorado County Fair Open Wine Competition, El Dorado County Fair, Crab and Chowder Gala
- Dixon May Fair
- Salinas Valley Fair
- Monterey International Wine Competition
- Cool Feed & Ranch Supply
- Sierra Benefit Solutions Insurance Services
- HartSong Animal Sanctuary
- The Hart Group
- Innovative Device Technologies
- Cutting Edge Precision
Senior Graphic Designer/Webmaster
Wells Fargo Center for the Arts • Santa Rosa, CA • 2006-2011
Designed and developed print and web advertising, direct mail, brochures, posters, tabloids, enewsletters, eblasts and other collateral to promote and support all departments (entertainment, education, rentals, development, box office)
Designed and maintained the Center's website and extensive internet presence including search engine optimization and social media initiatives
Developed and maintained brand identity guidelines, which elevated the Center's look, tone and feel to a level of excellence
Resident social media authority, responsible for keeping the Center current with social media tools and web practices
Designed, coded and tested the Center's frequent electronic communications including sales messages, invitations, fundraising materials, surveys, eblasts, enewsletters
Implemented tracking tools such as web analytics and analyzed email campaigns to best serve our audience's needs
Edited video to post on YouTube and website, designed and updated lobby and box office videos
Assisted with directing and overseeing the work of outside vendors and support staff
Education
AS Degree: Wine Studies: Wine Business and Marketing (graduated with High Honors)
Santa Rosa Junior College, Santa Rosa, CA • 2015
AS Degree: Wine Studies: Wine Evaluation and Service (graduated with High Honors)
Santa Rosa Junior College, Santa Rosa, CA • 2016
AA Degree: Digital Media: Interactive Multimedia Design with a 3.973 GPA (graduated with High Honors)
Santa Rosa Junior College, Santa Rosa, CA • 2012
Certificates earned at Santa Rosa Junior College, Santa Rosa, CA
Web Design Career, HTML Content Developer, Dreamweaver Web Content Developer, XML Web Developer, Project Management, Sales and Marketing Career, Small Business Management Career, Supervisory Management Career
BA Degrees: Communication Arts: Graphic Design Emphasis and Art: Photography Emphasis
Weber State University, Ogden, UT
Community Service
San Francisco Chronicle Wine Competition Staff Associate – 2016 to Present
Santa Rosa Junior College Digital Media Advisory Committee – 2010 to present
Sebastopol Community Cultural Center Advisory Board – 2009 to present
Currently working on the Facilities Committee (Concept and Design in 2019)
Awards
2018 El Dorado County Fair Photography Awards
Professional Division
Best of Show
Five - First Place
Three - Second Place
2017 CalFest Celebration Awards
First Place Event Photo El Dorado County Fair – Young Cowboy
2017 El Dorado County Fair Photography Awards
Professional Division
Best of Show
Two - First Place
Four - Second Place
2017 WFA Achievement Awards for the El Dorado County Fair
Second Place Give It Your Best Shot - Community
Second Place Give It Your Best Shot - Exhibits
Third Place Give It Your Best Shot - Animals
Third Place Printed Marketing Campaign — Ribbons and Rides
2016 WFA Achievement Awards for the El Dorado County Fair
First Place Radio Advertising — Life isn’t always candy, cowboy boots and horses…
First Place Any Other Advertising Piece – Post-It
First Place Social Media Campaign – Gold Week
First Place Innovative Use of Technology – Code Adam: cellphones
First Place Guest Services – Informational Brochure and Training
First Place People’s Choice Photography
Second Place Give it your Best Shot Photography Contest
Second Place Fairtime Advertising Poster
Second Place Fairtime Innovative Marketing Strategy/Concept – Hispanic Community
Third Place Fair Website
Third Place Interim Event Rentals Innovative Marketing Strategy – Rentals webpage and PDFs
Third Place Fair Program
2016 WFA Achievement Awards for Salinas Valley Fair
Third Place Social Media Campaign
2015 WFA Achievement Awards for the El Dorado County Fair
First Place Radio Advertising
First Place Newspaper Ad - Black and White
First Place Newspaper Ad - Color Print
First Place Magazine Ad
First Place Give it your Best Shot Photography Contest
First Place Any Other Advertising Piece
Second Place Fairtime Advertising Poster
Second Place Exhibits - Competition
Third Place On-Line Advertising
2015 WFA Achievement Awards for Sonoma-Marin Fairgrounds
First Place Fairtime Advertising Poster
Third Place Fair Program/Schedule
2014 WFA Achievement Awards for the El Dorado County Fair
First Place Annual Fair Dealer Cover Photography Contest
First Place Newspaper Ad- Black and White: Mountain Democrat Father's Day ad
First Place Wheelbarrow Race Video Documentation
Third Place Newspaper Ad- Color: Auburn Journal, Folsom Telegraph, Dorado Hills Telegraph Entry Guide ad
Third Place Theme VIP Pin
Third Place Theme Program
Third Place Facebook Promotion
Honorable Mention - Radio Advertising
2013 WFA Achievement Awards for the El Dorado County Fair
First Place Color Newspaper Ad: El Dorado Hills and Folsom Telegraph ad with QR code
First Place Innovative Marketing Strategy: Pick Up you own Yard Sign Contest
First Place non-profit collaboration: Cowboys and Cornbread
First Place "Give it your Best Shot" Photography Contest
Second Place Magazine Ad: Style Magazine El Dorado County Foothills edition
Second Place Black and White Newspaper Ad: Mountain Democrat Fathers Day Specials
Second Place Inspiring Collaborations: FIRST 5's Baby Corner
Third Place Blue Jeans and Country Dreams Fair Poster
2013 WFA Achievement Awards for the Sonoma-Marin Fair
Second Place Fair Poster
2013 WFA Achievement Awards for the Dixon May Fair
Second Place Schedule
2012 WFA Achievement Awards for the El Dorado County Fair
Second Place Radio Advertising
Second Place Newspaper Ad Color Print
Second Place Printed Fair Souvenir Program
Third Place Website Fairtime
Third Place Newspaper Ad Black and White
2012 WFA Achievement Awards for the Sonoma-Marin Fair
Second Place Fair Poster
2011 WFA Achievement Awards for the El Dorado County Fair
First Place “Give it Your Best Shot” Photo Contest
First Place Any Other Advertising Piece (Pin)
Second Place Best Fairtime Website
Second Place Show us your Best- New and Improved (Tattoo Competition)
Second Place Other Advertising Displayed in Print (Money Mailer)
Second Place Any Other Printed Piece (Postcards)
Second Place Fair Program/Schedule
2010 WFA Achievement Awards for Sonoma-MarinFair
First Place Any other Advertising Piece
Second Place Fair Program/Schedule
Third Place Newspaper Advertising, Single Ad
Honorable Mention Outdoor Advertising
Honorable Mention Poster
2009 WFA Achievement Awards for the El Dorado County Fair
First Place Innovative Marketing
Second PlacePosters
Third Place Entry Form
Honorable Mention Commercial Exhibitor Handbook
Honorable Mention Fairtime Programs/ Schedule
2009 WFA Achievement Awards for Sonoma-MarinFair
Second Place Printed Souvenir Program
2008 WFA Achievement Awards for the El Dorado County Fair
Second Place Give It Your Best Shot--Any Other
Honorable Mention Give It Your Best Shot—Entertainment
2008 WFA Achievement Awards for Sonoma-MarinFair
Honorable Mention Fairtime Programs/Schedule
2007 WFA Achievement Awards for the El Dorado County Fair
First Place Annual Fair Dealer Cover Photography Contest
First Place Display Newspaper Series
Second Place Fairtime Programs/Schedule
Third Place Competitive Exhibit Handbook
2007 WFA Achievement Awards for Sonoma-MarinFair
Second Place Fairtime Website
2004 WFA Achievement Awards for the El Dorado County Fair
First Place Exhibitor Handbook – Cover Design
First Place “Give It Your Best Shot” Photography Contest
First Place Non-Fair Event Sponsored by the Fairgrounds - A Tasting A-Faire – Tickets, posters, flyers, etc.
Second Place Fair Dealer Cover Photo Contest
Third Place Outdoor Advertising – Buses and Shelters
Third Place Fair Posters
