Resume
Professional Summary
Deadline-Oriented • Quality Directed • Detail-Attentive • Stress-Tolerant • Self Motivated • Team Player
Accomplished designer with a unique balance of creative and technical expertise, coupled with a strong background in print and web, plus social media, marketing and project management skills.
Creative Services
- Excellent design skills in print and web including strong typography and color capabilities
- Editorial design expertise including layout, graphs, maps, feature pages and pagination
- Thorough understanding of printing process, concept through print
- Strong proofreading, editing and researching skills
- Expertise designing and maintaining production standards and establishing/maintaining brand
- Skilled in digital design, photography and video including digital video post-production editing
- Expertise in social media marketing techniques, Facebook (ads, fan pages, iframes), You Tube, Twitter, LinkedIn, etc
- Internet savvy—eblasts, enewsletters, Google Adwords, email template design, experience with many email services
- Excellent analytic thinking and creative problem solving skills with strong customer service skills
Computer/Technical Skills
- Proficient in Macintosh and Windows systems.
- Software application expertise:
- Photoshop CS6, Illustrator , InDesign, Dreamweaver, Premiere Pro, After Effects, Audition, Acrobat Pro, Encore, Microsoft Office (Word, Excel, PowerPoint, Access), QuarkXPress, Tessitura, Cinamatize Pro, plus email services such as iContact, Constant Contact, Vertical Response, Benchmark, Gammadyne Mailer and Campaign Monitor
- Well-versed in web publishing technologies including xhtml, html5, css positioning, css3, xml, JavaScript, JQuery, Flash, Spry, WordPress, social media, search engine site optimization and Google Analytics
- Driven to quickly learn and integrate new tools and technologies
- Macintosh expert in systems management, installation, troubleshooting and training
Teamwork/Collaboration
- Successful at promoting teamwork and individual accountability by modeling professionalism, productivity and interpersonal effectiveness
- Experienced with vendors, contractors, clients, printers, press checks and photo shoots
- Effective committee member and team leader
- Skillful liaison, improving communication and building relationships
- Excellent project management skills working with internal and external clients and staff
Management/Leadership
- Educated and experienced in supervisory and interpersonal relations
- Effective at staff procurement including temps, interns, freelancers in technical and creative areas
- Proficient at designing, evaluating, improving and implementing processes and procedures
- Highly-effective in developing a positive and productive work environment
- Well-organized, analytical, adept at multi-project management
- Skilled at planning, implementation and time management
Professional Experience
Principal • The Wright Design • Sebastopol, CA • 1995 to Present
Serving as an outsourced marketing department for small businesses and non-profits offering development and implementation of marketing materials including brand development, print collateral, web design and maintenance, social media, video, event photography, SEO, analytics, media buying, advertising, public relations and promotions.
Senior Graphic Designer/Webmaster • Marketing Department • 2008-2011
Graphic Designer – Print and Web • Programming Department • 2006-2008
Wells Fargo Center for the Arts – Luther Burbank Memorial Foundation • Santa Rosa, CA
Designed and developed print and web advertising, direct mail, brochures, posters, tabloids, enewsletters, eblasts and other collateral to promote and support all departments
Redesigned, developed and maintained the Center's website and extensive internet presence including search engine optimization and social media initiatives
Developed and maintained brand identity guidelines, which elevated the Center's look, tone and feel to a level of excellence
Resident social media authority, responsible for keeping the Center current with social media tools and web practices
Distributed content via social media tools that raised brand awareness, developed social media presence to inspire interaction with clients, industry influencers and media
Designed, coded and tested the Center's frequent electronic communications including sales messages, invitations, fundraising materials, surveys, eblasts, enewsletters
Implemented tracking tools such as web analytics and analyzed email campaigns to best serve our audience's needs
Edited video to post on YouTube and website, designed and updated lobby and box office videos
Assisted with directing and overseeing the work of outside vendors and support staff
Served as point person on a variety of marketing initiatives including leading the integration of Tessitura web API adding select your own seat, member tracking with website, membership acquisition and online donations
Creative Services Supervisor
The Press Democrat – A New York Times Pulitzer Prize winning newspaper • Santa Rosa, CA • 1996 to 2001
Managed teams of graphic designers, special section editors, illustrators and pagination specialists
Reconfigured creative team duties resulting in reduction of overtime by 14 percent of total hours
Organized and implemented Creative Ad Design Workshops for salespeople and new designers,
and Small Ads with Big Impact Workshop for clients. Pointperson to New York Times Creative Intranet
Established an evaluation program for designers and page layout specialists.
Created Designer's Handbook to ease transition to team organization including procedures, tips, tutorials and creative
Designer of special projects for advertising director, retail and classified managers
Department liaison to find solutions to errors from sales to systems while improving communication and relationships
Invited to judge at CNAEA, CNAA, WCAA and Redwood Empire Students in Journalism competitions
Education
AA Degree: Digital Media: Interactive Multimedia Design with a 3.973 GPA (graduated with High Honors)
Santa Rosa Junior College, Santa Rosa, CA - 2012
Certificates earned at Santa Rosa Junior College, Santa Rosa, CA - 2002 to present
Web Design Career
HTML Content Developer
Dreamweaver Web Content Developer
XML Web Developer
Project Management
Sales and Marketing Career
Small Business Management Career
Supervisory Management Career
BA Degrees: Communication Arts: Graphic Design Emphasis and Art: Photography Emphasis
Weber State University, Ogden, UT
Community Service
Santa Rosa Junior College Computer Studies and Graphic Design Advisory Committee – 2010 to present
Sebastopol Community Cultural Center Advisory Board – 2009 to present
Sebastopol Community Cultural Center Board Member – 1995 to 2009
Sebastopol Celtic Music Festival Committee – 2000 to 2010
Sebastopol Celtic Music Festival Advertising and PR Coordinator – 2004 to 2010
Sebastopol Celtic Music Festival Volunteer Coordinator – 2000 to 2003
Awards
2012 WFA Achievement Awards for the El Dorado County Fair
Second Place Radio Advertising
Second Place Newspaper Ad Color Print
Second Place Printed Fair Souvenir Program
Third Place Website Fairtime
Third Place Newspaper Ad Black and White
2012 WFA Achievement Awards for the Sonoma-Marin Fair
Second Place Fair Poster
2011 WFA Achievement Awards for the El Dorado County Fair
First Place “Give it Your Best Shot” Photo Contest
First Place Any Other Advertising Piece (Pin)
Second Place Best Fairtime Website
Second Place Show us your Best- New and Improved (Tattoo Competition)
Second Place Other Advertising Displayed in Print (Money Mailer)
Second Place Any Other Printed Piece (Postcards)
Second Place Fair Program/Schedule
2010 WFA Achievement Awards for Sonoma-MarinFair
First Place Any other Advertising Piece
Second Place Fair Program/Schedule
Third Place Newspaper Advertising, Single Ad
Honorable Mention Outdoor Advertising
Honorable Mention Poster
2009 WFA Achievement Awards for the El Dorado County Fair
First Place Innovative Marketing
Second PlacePosters
Third Place Entry Form
Honorable Mention Commercial Exhibitor Handbook
Honorable Mention Fairtime Programs/ Schedule
2009 WFA Achievement Awards for Sonoma-MarinFair
Second Place Printed Souvenir Program
2008 WFA Achievement Awards for the El Dorado County Fair
Second Place Give It Your Best Shot--Any Other
Honorable Mention Give It Your Best Shot—Entertainment
2008 WFA Achievement Awards for Sonoma-MarinFair
Honorable Mention Fairtime Programs/Schedule
2007 WFA Achievement Awards for the El Dorado County Fair
First Place Fair Dealer Cover Photo Contest
First Place Display Newspaper Series
Second Place Fairtime Programs/Schedule
Third Place Competitive Exhibit Handbook
2007 WFA Achievement Awards for Sonoma-MarinFair
Second Place Fairtime Website
Honorable Mention Outdoor Advertising
2004 WFA Achievement Awards for the El Dorado County Fair
First Place Exhibitor Handbook – Cover Design
First Place “Give It Your Best Shot” Photo Contest
First Place Non-Fair Event Sponsored by the Fairgrounds - A Tasting A-Faire – Tickets, posters, flyers, etc.
Second Place Fair Dealer Cover Photo Contest
Third Place Outdoor Advertising – Buses and Shelters
Third Place Fair Posters
New York Times Awards
First Place award CNAEA Competition • Most Creative Use of Space – 2000
Second place award CNAEA Competition • Most Creative Use of Space – 1999
TEAM award recipient Together Everyone Achieves More – Fall Quarter 1999
Named in New York Times Chairman’s Award – September 1999
First Place award CNAEA Competition • Most Creative Use of Space – 1997